- organizational buying decision
- Реклама: решение о закупке для нужд организации
Универсальный англо-русский словарь. Академик.ру. 2011.
organizational buying decision
Смотреть что такое "organizational buying decision" в других словарях:
organizational buying — The way in which an organization (as opposed to an individual consumer) identifies, evaluates, and chooses the products it buys. See decision making unit … Big dictionary of business and management
Organizational Behaviour — Das Fachgebiet Organizational Behaviour (britisches engl. auch Organizational Behavior für organisatorisches Verhalten, kurz: OB) hat den Zweck zu erklären und zu verstehen, wie Menschen sich als Individuen, in Gruppen, in Organisationseinheiten… … Deutsch Wikipedia
Organizational ethics — is the ethics of an organization, and it is how an organization ethically responds to an internal or external stimulus. Organizational ethics is interdependent with the organizational culture. Although, it is akin to both organizational behavior… … Wikipedia
Buying center — A buying center (also known as a decision making unit or DMU), in marketing, procurement, and organizational studies, is a group of employees, family members, or members of any type of organization responsible for finalizing major decisions,… … Wikipedia
Organizational structure — An organizational structure consists of activities such as task allocation, coordination and supervision, which are directed towards the achievement of organizational aims.[1] It can also be considered as the viewing glass or perspective through… … Wikipedia
Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… … Wikipedia
B2B Branding — B2B (Business to Business) Branding is a term used in marketing.Definition B2B vs. B2CThe terms B2B and B2C are short forms for Business to Business (B2B) and Business to Consumer (B2C). Both describe the nature and selling process of goods and… … Wikipedia
Demand generation — is the focus of targeted marketing programs to drive awareness and interest in a company s products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand… … Wikipedia
Buyclass Framework — Das Buyclass Framework typisiert verschiedene Beschaffungssituationen in einem Unternehmen. Es wurde 1967 von Robinson, Faris und Wind entwickelt, weshalb dieses Konzept auch unter dem Begriff RFW Framework geläufig ist. 1987 wurde es von… … Deutsch Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
ЗАКУПКИ ОРГАНИЗАЦИИ — (organizational buying) Методы, на основании и при помощи которых организация (в отличие от индивидуального потребителя) осуществляет идентификацию, оценку и выбор закупаемого ею товара. См.: хозяйственная единица с правом принятия решений… … Словарь бизнес-терминов
